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How To price your artwork

Pricing art - especially when you're just starting out - can feel pretty daunting. Asking too much might scare people off and asking too little might make them question the quality of the work.


L e t ' s b e r e a l , t h e r e i s n o p e r f e c t f o r m u l a .


I've seen formulas that price a certain amount of dollars per square foot, ones that compare their price to "market value", and ones that calculate the cost of materials and labor, but where everyone seems to struggle is calculating the cost of the creative idea.



For emerging artists, including myself, I am a huge proponent of calculating the costs of materials, calculating the amount of hours spent researching, sketching, making, and editing. When calculating those hours, make sure to pay yourself a good wage! That does NOT mean $13/hour, it means $20 to $50 depending on what you think makes sense. Look at this number and then ask yourself, does this number feel right? Don't just look at that number and think, "hmm, that seems like enough for a piece of art..." Make sure you feel compensated for your time and your creative style & ideas.



Final note, this takes practice! You will probably make mistakes - I sure have. At the end of the day, it's about respecting yourself as an artist and that kind of confidence takes time and experience to foster.

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